• The Show Circuit

The Drool Log is coming to a screen near you


The seasonal marketing push to get beef on consumer's plates this year will include a 2 hour video of prime rib slowly cooking over an open flame. Except for an opening line, the only sound is the sizzling of the roast. Sound crazy? It's using a concept called ASMR - autonomous sensory meridian response. The idea is that certain repetitive sounds trigger a pleasant sensory response in the viewer, in this case the sizzling of the meat as it cooks.


If you're not a You Tube regular, there is a whole category of videos like this with people whispering and such. The Drool Log will be shown on Hulu, YouTube, Facebook, Instagram, Twitter, Pinterest and LinkedIn, as well as some movie theaters. Anybody else craving some meat??